Tourism Trade

Sustainability Now a Business Imperative, Not a Lifestyle Choice, Concludes New CREST Analysis

Written by Solo Caribe

The 3rd annual meta-analysis by the Center for Responsible Travel (CREST) finds “sustained interest among consumers in tourism products and services that protect the environment and respect local cultures” and that “sustainability is becoming much more mainstream within the tourism industry.” CREST’s newly released 2015 report, The Case for Responsible Travel: Trends and Statistics, updates earlier editions based on surveys and studies of consumer and industry demand for responsible travel done in the past five years.

According to a 2014 survey, for instance, “some 43% of respondents said they would be considering the ethical or environmental footprint of their main holiday” while, a 2012-2013 Trip Advisor survey finds “the majority of businesses” – 91% — “agree that operating in an eco-friendly manner is important.” In addition, a 2012 United Nations World Tourism Organization (UNWTO) study states that “tourist choices are increasingly influenced by sustainability considerations” and that over the next two decades, “global spending on ecotourism is expected to increase at a higher rate than the tourism industry as a whole.”

Based on the data collected for this report, CREST concludes that today sustainability is not long a life style choice; it is a requirement for business success. “The social and environmental imperative for responsible tourism,” states the report, “is mounting as inequality between the worlds’s richest and poorest continues to widen and the realities of climate change become even more apparent.” In 2014, for instance, Oxfam research revealed that the world’s 85 richest people control US$ 1.7 trillion – the same amount as the bottom half (3.5 billion people) of the global population. At the same time, 2014 was, according to the National Oceanic and Atmospheric Administration (NOAA), the hottest year on record, a sign of the increasing impact of climate change. UN Secretary General Ban Ki-Moon argues that tourism, as one of the world’s largest economic sectors, “is especially well-placed to promote environmental sustainability, ‘green’ growth, and our struggle against climate change.”

CREST’s findings coincide with continued growth of international tourism. In 2014, international tourism arrivals reached 1.138 billion, a 4.7% growth over 2013. And 2014 marked the tourism industry’s fifth consecutive year of above average growth since the 2009 economic crisis.

“This CREST analysis documents the strength and resilience of responsible travel among consumers, businesses, and destinations,” says CREST Executive Director, Dr. Martha Honey. “But,” she notes, “it also demonstrates the critical necessity of adhering to sustainable environmental and social practices if tourism is going to help to address two of our most critical global problems, the wealth gap and climate change.”

The CREST study is published and distributed in collaboration with the United Nations Environment Programme (UNEP) and ten other leading tourism organizations and institutions.

About the author

Solo Caribe

During the past 22 years Yndiana Montes has worked in numerous activities, including participation in trade fairs, conferences, media and regional tourism companies in order to make known to all of South America and Brazil, natural beauty and good practices the different actors in the Caribbean tourism industry. Sustainability actions of governments, communities, institutions and organizations are outlined here in, a media outlet serving the tourism industry, which for many years has been a pioneer in spreading throughout Latin America, Brazil and the Caribbean Likewise, the positive actions that take place in the region and promote sustainable development practices.