Tourism Trade

Caribbean’s First Innovators Symposium Demonstrates Strong Commitment to Sustainable Coastal and Marine Tourism

Written by Solo Caribe

The 3rd Symposium for Innovators in Coastal Tourism, held in Grenada from July 9-11, 2014, has helped to set the ‘green’ agenda for Grenada and the other Caribbean countries. Over 200 delegates participated in the three day event, making it the largest ever Innovators Symposium organized by the Center for Responsible Travel (CREST). CREST hosted the Grenada Symposium together with the Grenada Tourism Authority, Grenada Hotel and Tourism Association, and the Caribbean Tourism Organization.

The Symposium served to high light Grenada’s new tourism brand, “Pure Grenada: The Spice of the Caribbean.” In introducing the concept, Grenada’s Minister of Tourism, Alexandra Otway-Noel explained, “We are Pure Grenada because we want to celebrate and preserve our culture rather than destroy it.” She continued, “Pure Grenada is home to low-impact, environmentally sensitive boutique resorts.”

“Being Pure,” the Minister asserted, “begins with valuing ourselves, and staying Pure begins with committing to improvement. This is why I was thrilled when CREST and the CTO offered to host the 3rd Symposium for Coastal Innovators in Grenada. This event will mark a milestone in our development and hopefully in the development of our neighbors too.”

140728-crest-02Some fifty speakers from around the Americas gave presentations on a range of topics including the impacts of climate change on coastal tourism, ‘green’ finance, eco-certification programs, travelers’ philanthropy, and linking sustainable tourism to local agriculture. Several panels focused on the growing body of environmental and social ‘best practices” for large and small resorts, coastal destinations, beaches and shorelines, cruise tourism, marinas, spas, golf courses, sport fishing, and other types of coastal and marine recreation.

At the opening luncheon, keynote speaker Jake Kheel, Environmental Director at Puntacana Resort & Club, one of the Caribbean’s oldest eco-resorts, explained, “When Puntacana Resort & Club began in the Dominican Republic over 45 years ago, the concept of ‘sustainable development’ didn’t yet exist. The developers made all of their important decisions based on common sense, their limited resources, and a deep respect for the Dominican Republic, its people, and its incredible natural resources. As it turns out,” Kheel added, “many of our early decisions relate directly to what is now known as sustainable development. Today,” he concluded, “Puntacana Resort & Club shares its many examples, from sustainable golf courses, water treatment facilities, coral restoration programs, and the unique architecture of the Punta Cana International Airport, as a way to inspire a hopeful vision of what Caribbean tourism can aspire to be.”

Symposium speakers and documentary films from Jamaica and Costa Rica also examined a range of problems caused by fast-paced and poorly-planned coastal tourism. Jessica Hsu, coordinator of the organization Another Haiti is Possible, spoke passionately about the ongoing conflict between the government and local community on the Haitian island of Île-à-Vache. As Hsu told the audience, “The population of the island is not opposed to tourism, but is strongly opposed to the current iteration of ‘Destination Île-à-Vache’ which continues to systematically violate their rights.” She added that those on the island “are in favor of development which is respectful of their needs [and] which does not exploit nor threaten to take away their land — a project in which their participation is central and integral.”

In the closing plenary session, Grenada’s Ambassador to the United States, Dr. Angus Friday told the Symposium delegates, “We must have an action plan that takes us forth from here. Not just for Grenada but for the region. It needs to be broken down into small bits and fit into a master plan. And that master plan cannot just be something that sits on a shelf. It must actually attract investment so that we can get the sort of jobs and impact we’re looking for.”


Friday and others went on to list a range of priorities that had been identified at the Symposium. These include: 1) adapting coastal tourism development to the realities of climate change, 2) achieving energy independence and ‘green’ energy efficiencies, 3) adhering to best practices through eco-certifications and other tools, and 4) linking sustainable tourism to agriculture, fishing, handicrafts, and other sectors in the local economy.

As the Symposium wrapped up, Christine Noel-Horsford from the Grenada Tourism Authority, stood to declare, “I just want to say the past three days have been really overwhelming. Here are the simple points that I took away from the conference which I believe will make a difference in my work and in my life going forward:

1. Going Green is urgent
2. When communicating your GREEN STORY, keep it simple
3. Remember that you cannot go GREEN alone
4. But, the only GREEN strategy that works is when you do it yourself
5. You have to lead the Charge
6. Don’t SELL me the Green Story, involve me
7. Sustainability is a JOURNEY.”


The Symposium proceedings are available on the CREST website:

CREST would like to thank our partners – the Caribbean Tourism Organization (CTO), the Grenada Tourism Authority, and the Grenada Hotel and Tourism Association – for helping us organize the 3rd Symposium for Innovators in Coastal Tourism.

About the author

Solo Caribe

During the past 22 years Yndiana Montes has worked in numerous activities, including participation in trade fairs, conferences, media and regional tourism companies in order to make known to all of South America and Brazil, natural beauty and good practices the different actors in the Caribbean tourism industry. Sustainability actions of governments, communities, institutions and organizations are outlined here in, a media outlet serving the tourism industry, which for many years has been a pioneer in spreading throughout Latin America, Brazil and the Caribbean Likewise, the positive actions that take place in the region and promote sustainable development practices.